Don’t be fooled by false marketing news

There are so many pieces of false marketing news published every day…

Take for example a piece such as this: humans, due to our new habits, have a capacity of attention inferior to that of a goldfish; that is, marketing specialists have at most 8 seconds to get our attention. Indeed, many brands have been adapting their strategies to this conclusion for a long time.

 

There is only one problem: that it is complete and utter absurd news.
There have been no serious studies on it and probably it cannot be known with certainty what the attention span of a golden fish actually is.

Why have we set this example? Because this myth of the duration of our attention is an example of how content marketing strategies can create false marketing news, which is irrelevant and without depth.
But do not think that this is the only false news about marketing, there are many more … and new ones are coming out every day. The problem is that some can do a lot of damage.

In 2018, do yourself a favour: when you read a news item or are presented with a statistic, check where it comes from. And then, decide for yourself if the source is reliable and if the news is credible or not.